Eleven people. Two studios. One operating philosophy.

The studio started as a side project. Mira was running brand at a venture-backed climate company; Tomás was leading design at a New York editorial agency. We took on a single project together — a rebrand for a small Brooklyn architecture firm — and the way it ran felt different enough to keep going.

What "different" meant: we wrote a treatment before we did any design. We negotiated scope by what would actually be useful, not by what was billable. We staffed the project with three people who all stayed until the launch. The work shipped on time, the firm hired us back the following year, and we left our jobs the following spring.

Eight years later we're still organized the same way. Eleven people across New York and Mexico City. Engagements run by a senior designer and a strategist, not by a producer and an account director. Every project gets an internal critique, an external reader, and a written kickoff and close-out memo that lives in our archive.

We work mostly with founders and operators in their second or third year — the moment when the early identity stops carrying the company. Our favorite engagements are the ones where the conversation slows down, the brief gets re-written, and we find we're really making something we wouldn't have written down at the start.