Brand Identity
Naming, mark, type system, color, voice, and the long-form rationale that holds it all together. We treat identity as a working document, not a launch artifact — the system has to ship a hundred times before it earns its place.
Typical deliverables
- Naming & rationale
- Primary & secondary marks
- Type system & pairings
- Color & usage rules
- Voice & messaging
- Identity book (PDF + print)
- Application sheets
- Hand-off & training
Process
- Discovery & positioning (2 weeks)
- Design exploration (4 weeks)
- System build & documentation (4 weeks)
- Application, hand-off, & ongoing care